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BEAR ADIDAS X3 VON

  • Symbol BEAR ADIDAS X3 VON
  • ISIN DE000VS0AGK8
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3X Short Index linked to Adidas AG V2EUR 
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adidas

 

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Analysts downgrade adidas

In a preview to the upcoming quarterly report Deutsche Bank changed its target price from 77 EUR to 72 EUR but kept the overall Hold rating. The rather pessimistic view was mainly linked to an expected mixed Q2/15 which has rather no further implications on the outlook for 2015 overall. Also Bankhaus Lampe downgraded adidas from buy to hold. Target price was reduced from 77 EUR to 64 EUR. They hat strong issues referred to the loss of market shares for the German manufacturers of sport equipments Puma and adidas compared to strong US-competitors like Nike and Under Armour. Furthermore the Lampe Analysts referred to three important business issues: Russia, North America and Golf-Sport which burden margins. Consequently Lampe expect weak figures for Q2/15. Finally, Morgan Stanley also reduced their target price for adidas to 59 EUR. Due to strong investments, Morgan Stanley analyst Louise Singlehurts kept her negative outlook on the sport equipment manufacturer. She also expected strong margin pressure in 2016 linked to a strong USD. One important step from adidas to counter headwinds could be to intensify marketing cooperation with popular stars like Kayne West or Pharell Wiliams.